Wk 6.2 Rationale

For my design process I wanted to experiment with different types of rhetoric. I used juxtaposition in all of my developments and in my final outcome. I used juxtaposition to highlight the message I wanted to portray. The Twitter styled birds nailed to the branches contrast drastically against the bird that is flying away free. They contrast visually in their shape, placement and also the scaling. This communicates to the audience the difference between being stuck in social media and being free of it and actually achieving things. 

I used real photos of different birds and put them into the Twitter logo cut out (in a subtle collage style) more of a strong visual effect in the design. This substitution and addition technique here enforces the idea that this is a real thing that happens: the real birds in the Twitter logo instead of the plain Twitter logo itself. This also achieves less of a flatter look than the unaltered Twitter logo also. 

I decided to go with a subtle textured and collage style for my poster design. This worked really well with the bird imagery and tied in excellently with the subtly textured background also. I used more of a modern font to highlight that this is a very modern day problem. 

I feel my final outcome has strong Ihi and Wehi because it visually engages the audience and makes you think about this important situation. It makes you feel like you want to change from the habits of social media (of constantly being online and addicted to it) and almost make you want to warn others about it or discuss the issue.